Steph Curry has always been overlooked. The friendly, sharp-shooting point guard from Golden State, the son of an NBA star, grew up with enormous shoes to fill. Even as he became a star in his own right, his struggled extended to sneaker deals where he, a shooter, needed to prove himself among a league full of slashers. Here’s how sneaker giant Nike failed to retain one of the league’s most prolific and marketable players in NBA history. Here’s how a series of blunders cost the company billions and tarnished their reputation.